Privacy Policy — l44 app

Section 1

Information We Collect

l44 app collects personal information from players at the point of registration, throughout the use of the platform, and during the customer support process. The categories of data we collect are described below. We only collect information that is necessary for the lawful and effective operation of our services.

1.1 Information You Provide Directly

• Registration Data: Full legal name, date of birth, email address, mobile phone number, and residential address. This information is required to create and verify your l44 app account.
• Identity Verification Documents: Copies of government-issued identification (such as a National ID card or passport) and proof of address submitted as part of our Know Your Customer (KYC) process.
• Payment Information: Details of the payment method(s) you use to deposit and withdraw funds, including mobile wallet numbers for bKash, Nagad, Rocket, and Upay, and card details for Visa and Mastercard transactions. Full card numbers are not stored on our servers — card processing is handled by our certified payment processor partners.
• Customer Support Communications: Records of any correspondence you initiate with the l44 app support team, including live chat transcripts, email exchanges, and any attachments you submit.
• Bonus & Promotion Interactions: Details of bonuses claimed, promotional codes entered, and your responses to any surveys or feedback requests.

1.2 Information Collected Automatically

• Device & Technical Data: IP address, browser type and version, operating system, device identifiers, screen resolution, and time zone settings.
• Usage Data: Pages visited on the l44 app platform, game sessions initiated, duration of play, bet amounts, win/loss records, and navigation paths through the platform.
• Log Data: Server logs recording the date and time of each access, the specific resources requested, and any error conditions encountered during your session.
• Location Data: Approximate geographic location derived from your IP address, used to confirm eligibility and comply with any applicable jurisdictional restrictions. We do not collect precise GPS coordinates.

Section 2

How We Use Your Data

l44 app processes personal data only for specific, defined purposes. We do not use your data for purposes incompatible with those stated at the time of collection. The primary purposes for which we use your personal information are set out below.

• Account Creation & Management: To establish, maintain, and administer your l44 app player account, including processing your registration, verifying your identity, and managing your account settings and preferences.
• Platform Delivery: To provide access to the full range of l44 app services, including cricket betting markets, slot games, live casino tables, and promotional offers available to players in Bangladesh.
• Payment Processing: To facilitate secure deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain accurate financial records of all transactions on your account.
• KYC & Compliance: To verify your identity and age (18+), comply with applicable anti-money laundering obligations, and meet any other legal or regulatory requirements that apply to the operation of the platform.
• Customer Support: To respond to your enquiries, resolve account issues, handle complaints, and communicate important account-related updates, including security alerts and policy changes.
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, bonus abuse, multi-accounting, unauthorised account access, and any other activity that may threaten the integrity of the platform or the safety of other players.
• Responsible Gaming: To monitor gameplay patterns that may indicate problem gambling behaviour and, where appropriate, to apply responsible gaming interventions such as spending limit notifications or self-exclusion enforcement.
• Platform Improvement: To analyse aggregated usage data and improve the functionality, performance, and user experience of the l44 app platform, including testing new features and resolving technical issues.
• Marketing Communications: Where you have provided explicit consent, to send you information about promotions, bonuses, new game releases, and seasonal offers relevant to players in Bangladesh. You may withdraw this consent at any time by contacting [email protected].

Section 3

Legal Basis for Processing

Every instance of personal data processing carried out by l44 app is grounded in one or more of the following recognised legal bases:

• Contractual Necessity: Processing your registration data, payment information, and gameplay records is necessary for the performance of the contract between you and l44 app — specifically, to provide the gaming and betting services you have signed up to receive.
• Legal Obligation: Processing your identity documents and transaction records for KYC and anti-money laundering purposes is required in order for l44 app to comply with its applicable legal obligations.
• Legitimate Interests: Certain processing activities — such as fraud detection, platform security monitoring, and analytics to improve the user experience — are carried out on the basis of l44 app's legitimate interests, provided these interests are not overridden by your own privacy rights.
• Consent: Where l44 app relies on your consent as the legal basis for processing — for example, for optional marketing communications — you are free to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal, and without affecting your ability to continue using the platform.

Section 4

Data Sharing & Third Parties

l44 app does not sell your personal data to any third party. We share your information only where necessary to operate the platform, comply with legal requirements, or protect the safety of our players and the integrity of our services. The categories of third parties with whom we may share data, and the basis for doing so, are as follows:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, and our card processing partners receive the financial data necessary to execute your deposit and withdrawal requests. These providers operate under their own privacy policies and are contractually bound to process your data only for the purpose of completing your transaction.
• Game Content Providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised session data necessary for the operation of their game software within the l44 app platform. No personally identifiable information is shared with game providers beyond what is technically required for game delivery.
• Identity Verification Services: Specialist third-party KYC and age verification services may process your submitted identity documents on our behalf as data processors, subject to strict contractual data protection obligations.
• Fraud Prevention & Security Partners: We may share technical and usage data with fraud detection and cybersecurity service providers where necessary to investigate or prevent unlawful activity on the platform.
• Legal & Regulatory Authorities: Where required by law or a valid legal order, l44 app may disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction. We will, where legally permitted, notify you of any such disclosure.
• Professional Advisers: Our legal counsel, auditors, and accountants may access your data to the minimum extent necessary for the provision of their professional services, and are bound by professional confidentiality obligations.

Section 5

Cookies & Tracking Technologies

l44 app uses cookies and similar tracking technologies to ensure the platform functions correctly, to improve your user experience, and to gather analytical insights that help us refine our services. A cookie is a small text file placed on your device when you visit the l44 app platform. Cookies do not contain executable code and cannot carry viruses.

The types of cookies used on the l44 app platform are categorised as follows:

• Strictly Necessary Cookies: These cookies are essential for the basic operation of the platform. They enable core functions such as maintaining your login session, remembering items in your account, and ensuring the security of your browsing session. These cookies cannot be disabled without significantly impairing your use of the platform.
• Functional Cookies: These cookies remember your preferences and personalisation choices — for example, your preferred language setting or the last game category you browsed — to provide a more tailored experience on return visits.
• Analytical Cookies: These cookies collect aggregated, anonymised data about how players navigate the l44 app platform, including which pages are visited most frequently, how long players spend on specific sections, and any error messages encountered. This data helps us identify areas for improvement.
• Performance Cookies: These cookies monitor the technical performance of the platform, flagging slow page loads or functionality issues so our technical team can address them promptly.

You may manage your cookie preferences through your web browser settings at any time. Please note that disabling strictly necessary cookies will affect the functionality of the l44 app platform and may prevent you from accessing certain features. Disabling other cookie categories will not affect your ability to use the core platform but may reduce the personalisation of your experience.

Section 6

Data Security & Storage

l44 app implements a layered approach to data security, combining technical, organisational, and procedural measures to protect your personal information against unauthorised access, accidental loss, destruction, or disclosure. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data in transit between your device and l44 app servers is encrypted using industry-standard Transport Layer Security (TLS) protocols.
• Encrypted Data Storage: Sensitive data fields — including identity document copies, financial records, and account credentials — are encrypted at rest using strong encryption algorithms.
• Access Controls: Access to personal data within l44 app systems is strictly limited to employees and contractors who need it to perform their specific job functions. All staff with data access undergo background checks and privacy training.
• Multi-Factor Authentication: Administrative access to our internal systems and databases is protected by multi-factor authentication, reducing the risk of unauthorised access through compromised credentials.
• Regular Security Audits: l44 app conducts regular security assessments and vulnerability testing to identify and address potential weaknesses in our systems before they can be exploited.
• Incident Response: In the event of a data breach that poses a risk to your rights and freedoms, l44 app will notify affected players via their registered email address without undue delay, and will take immediate remedial action to contain and investigate the incident.

While l44 app takes all reasonable steps to protect your data, no digital platform can guarantee absolute security against all possible threats. You also play an important role in keeping your data safe: please use a strong, unique password for your l44 app account, do not share your login credentials with anyone, and contact [email protected] immediately if you suspect your account has been compromised.

Section 7

Your Privacy Rights

As a player on the l44 app platform, you hold a number of rights in relation to the personal data we hold about you. These rights are described below. To exercise any of these rights, please contact our support team at [email protected]. We will acknowledge your request within five business days and aim to fulfil it within thirty days, or notify you if a longer period is required.

Please note that some rights are subject to exceptions. For example, the right to erasure does not apply where l44 app is required to retain your data to comply with a legal obligation, such as financial record-keeping requirements under applicable anti-money laundering rules. Where a request cannot be fulfilled in full, we will explain the reasons clearly.

Section 8

Data Retention Policy

l44 app retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard data retention periods are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original information. Where data is anonymised rather than deleted, the resulting anonymised data sets may be retained indefinitely for statistical and analytical purposes, as they no longer constitute personal data.

Section 9

Children's Privacy

The l44 app platform is strictly intended for adults aged 18 years and above. 18+ We do not knowingly collect, process, or store personal data relating to individuals under the age of 18. If you are under 18 years of age, you must not register for an l44 app account, attempt to access the platform, or submit any personal information to us.

If l44 app becomes aware that personal data has been collected from a person under the age of 18 — whether through a false declaration of age at registration or any other means — we will take immediate steps to close the relevant account, void any associated balances, and securely delete all personal data connected to that account.

If you are a parent or guardian and believe that your child may have registered on the l44 app platform, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.

Section 10

Updates to This Policy

l44 app reviews this Privacy Policy periodically to ensure it accurately reflects our current data processing practices and remains consistent with any changes in applicable law or platform functionality. When we make material changes to this Policy, we will notify registered players by email to their registered address and/or by displaying a prominent notice on the l44 app platform homepage.

The effective date shown at the top of this page reflects the date on which the current version came into force. Your continued use of the l44 app platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of the revised terms. If you do not agree with an updated version of this Policy, you should cease using the platform and contact [email protected] to request account closure.

The most current version of this Privacy Policy is always available at https://l44-app.com/privacy-policy. We encourage you to review this page periodically so that you remain informed about how l44 app protects your personal information.

For any privacy-related questions, requests, or concerns, please contact our dedicated support team at [email protected]. We are available 24 hours a day, 7 days a week, and respond to all privacy enquiries in English.